If you have already seen how we market our homes on this site, you can probably tell we take great pride in all of our listings.  And it doesn't matter to us whether the home is priced at $300,000 or $2 million.  We treat all of our listings with the exact same care and provide the exact same services.  That all starts with our pictures!

You have probably never noticed this, but you will never see a picture of a home on our website taken on an overcast day.  Try to find one, but I'll bet you can't.  And if you ever do see one, it is only because the sun wasn't cooperating the day we announced the listing.  You can be sure we were out there on the first sunny day taking a bright, sunny shot.  This commitment started on the first day we were in business and has never wavered!

This is not by accident, it is not a coincidence, and I can tell you first hand, it is not without a lot of work and dedication on our part!  We might have to drive out to a home several times to get the shot we want.  And even then, we might wait 15 minutes or longer for the sun to break out from the clouds.  But we will eventually get the shot. 

Is this a big deal?  To most agents, obviously not.  But to us it is!  We know a home is always going to stand out as bright and cheery on a sunny day and it is going to look a bit drab on a cloudy day.  There is no way around it.  I have taken hundreds of thousands of pictures in my real estate career, so I am speaking from experience.

Along these lines, we also reshoot all of the exterior pictures of our homes that we listed during the winter months.   We then completely re-work the home on our website.  We have to recreate the links to the pictures, the flash presentation, the MLS and Realtor.com, and our flyers.  And just like every other picture we take, those shots are edited several times for brightness, color, and re-sampled so they will download quickly from our site.  We are basically overwriting the extensive work we have already put into the home to get it ready.  This is not something we enjoy, but we do it because we know how important it is.  We start re-shooting our winter shots in mid-April and like to have all of the new Spring shots on by May 1st.

When you see pictures of homes on cloudy, dreary, or even rainy days on the MLS, Realtor.com, or the agent's own website (if they have one), what does that say about the agent?  Do they really care how that home is being presented to the world?  When you see pictures of a home in the peak buying season with winter's  brown grass, trees and bushes without leaves, and poor lighting because the sun is low in the sky, ask yourself the same question?  I know I often ask myself "Why would any seller put up with such a cavalier, laid back, non-caring marketing effort?"  To this day, I still don't have an answer.

Our sellers are trusting us with one of the (if not the) most important assets they will ever own ... their home.  That is an awesome responsibility for us and we treat it as such.  We take our marketing very seriously.  The last thing we would ever want is to disappoint a seller with a non-caring attitude.  They deserve the best and we do our best to always give it to them!

Tom Grisak

Tom Grisak Estate Homes Realtors, Inc - Texas License # 0329533

Your Realtors for Allentexas, Fairviewtexas, Lucastexas, McKinneytexas, Murphytexas, Parkertexas, Prospertexas