Our Dot Com Advantages ...
Everything we do is right out there for other Realtors and the public to see. We have no secrets, including how we generate so much traffic to our website. We average between 9,000 and 15,000 hits per week on our site! If you would like to see where last week's visitors came from, please click here! Our Internet presence all starts with our many domain names.
Most real estate companies spend their marketing dollars trying to associate their name or logo locally, that is local neighborhoods. They send postcard after postcard to people in their immediate neighborhood reminding them they are out there. They are hoping one day a potential seller will give them a call. We do the exact same thing, but we don't just stop there.
When you receive a postcard in the mail you might call the agent who sent it. Your next question should be "OK, you found me, but how are you going to market my home outside of my neighborhood?" What are you going to do to introduce my home to the world? If the agent says they rely on the multiple listing service and Realtor.com to find their buyers, they have no Internet marketing program of their own.
Of course we belong to and believe in Realtor.com. But we are not relying on them to find the buyers for our homes!. Realtor.com is bloated, often inaccurate, frustrating to work with, and only provides a minimum of information on any listing. Buyers today are searching on a multitude of search engines including Google. At the same time we are branding our company name locally, we are spending the money marketing our homes to the world! Anyone, from anywhere in the world, with an Internet connection can easily find our homes just by typing in and of the following domain names in their URL locator ...
If the agent tells you they do have an Internet marketing program, ask them to show you (not tell you) how many people are visiting their site every week. We track that information very closely along with what day of the week most people are visiting, what time of day most people are visiting, and of course, where the visitors are coming from.
Effective Internet marketing programs start with good domain names, and those don't come "cheap". Our 2005 advertising budget was $54,000! Our most recent domain name purchase, allentexas.com, cost us $8,000 alone! We never wasted our time with catchy names like "tomshomes.com", "buyahomefromtom.com" or any of those other ridiculous "ABC.com" names. They mean nothing to anyone except the person who owns them. How in the world is anyone ever going to find a home posted on a site with names like those?
There is another powerful advantage we have over the competition by owning all of these city dot com domain names. Even the most novice Internet user probably knows about Google, the world's most popular search engine. Google keeps their secrets about the algorithms they use to rank companies on their site, but there is no question that the number of visitors is one of the main factors in determining placement. The name of the game on the Internet always has been and always will be to get your website on the very first page. Most people just don't look any further than that.
Once people find our site, we want them to keep coming back. We make sure our site is fresh, updated daily, and full of good information. The only thing worse than not having a website is having a stale or inaccurate website! We don't two year old sales "recent sales" and leave them on our site forever. We are continually updating and replacing older sales with new sales. Hardly a day goes by when we are not adding a listing, announcing the sale of a listing, changing a price on a listing, or posting pertinent area information to our site. We sometimes make 3-4 changes a day to our site during the busy season.
We turn over every stone to make sure we are continually capturing Internet traffic locally and from all over the world! Once people find us, we are going to keep them coming back. Hopefully, they will buy a home from us some day!
Tom Grisak Estate Homes Realtors, Inc - Texas License # 0329533
Your Realtors for Allentexas, Fairviewtexas, Lucastexas, McKinneytexas, Murphytexas, and Parkertexas, Richardsontexas